Better customer experiences start with Shop

From checkout to delivery, Shop elevates the entire customer experience and drives repeat business to give you an edge. The best part? It’s free.

A top 10 shopping app

Boost conversion with Shop Pay disclaimer

Shop Pay drives sales while offsetting carbon emissions at no cost. And since your store already comes with Shop Pay, simply activate it in your admin to let customers speed through checkout.

Previously called Shopify Pay, Shop Pay has up to 18% higher conversion rates across devices for returning customers. Shop Pay is only available to merchants who are eligible for Shopify Payments.

Conversion rate

Lift conversion by 18% for returning customers

Shop Pay increases conversion because your customers’ checkout info is automatically saved across devices.

Time spent at checkout

Offer 4x faster checkout

Once you’ve activated Shop Pay in your admin, customers can check out securely and with a tap.

Shop Pay users

Trusted by 30 million shoppers

People all over the world use Shop Pay to check out at their favorite stores quickly and safely.

This animation shows an overview of Shop. The first highlight is shopping recommendations, where different shoes from All Birds are displayed within Shop. The next highlight is Shop's ability to show local stores, to emphasize it's easy for people to buy close to home. Next highlight is Shop Pay, which lets customers check out fast. Checkout happens quickly because all payment info is securely saved. The last highlight is order tracking, which happens conveniently in Shop. The final screen is a purple background and the Shop logo with two buttons directing to the Apple App Store and Google Play Store.

Need to activate Shop Pay?

Activate Shop Pay

Brands that use Shopify

  • Kotn
  • Brooklinen
  • Diff Charitable Eyewear
  • Peel
  • Misen

Shop App features

Shop is shown on a mobile device with a map of northern Europe and a purple line following a package’s journey. The route starts at the warehouse in Denmark, then ends in Berlin at the destination. This is to show Shop’s order tracking abilities.

Reduce support debt with real-time tracking

Your customers can track orders, access return policies, and find their receipts from inside Shop. This transparency builds trust and strong customer relationships, all while helping you spend less time searching for orders.

Help your customers track their orders and make Shop’s notifications easily accessible on your Order Status Page.

Shop is shown on a mobile device with a map of northern Europe and a purple line following a package’s journey. The route starts at the warehouse in Denmark, then ends in Berlin at the destination. This is to show Shop’s order tracking abilities.

Keep your brand top of mind

Shop is a powerful mobile space that serves spam-free recommendations, just for Shopify stores. This built-in feed makes it easy for customers to browse the latest and filter by location, all while prompting repeat business for you.

On a mobile device, the "Shops" tab is highlighted within Shop. Under a category labeled "Recommended for you" is a collection of vintage earrings from a store called "Thrifty Thieves."

Shop video demo

Shop resources

Help docs

Get practical resources to learn more about Shop.

Visit the Help Center 

Support

Reach out to our support team by phone or email.

Contact support 

Blog

Discover why we built Shop and how it can help your business.

Read about Shop on the blog 

We’re creating a Shop merchant community.

Sign up to stay in the loop with product development and share feedback with our team.